Cornell Content Marketing

The Hidden Revenue Leak: 6 CRO Problems That Marketing Can Fix

Rai Cornell — Tue, 29 Jul 2025 16:48:59 +0000

For Chief Revenue Officers at high-growth B2B SaaS and tech companies, the job is like hiking up Mt. Everest on a conveyor belt that’s trying to take you back to base camp. Particularly for talented CROs and VPs of Sales who are really, really good at getting results, there will always be more for you […]

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Expand Your Sales Funnel: Masterful Marketing with the Stages of Change

Rai Cornell — Thu, 03 Jul 2025 21:54:15 +0000

Humans are complex. Yet, the traditional sales funnel has oversimplified the buying process down to four meager steps: brand awareness, interest, decision, and action. In B2B buying, this simply won’t cut it. Enter: the Stages of Change. Today’s buyers are savvy and demand respect and the freedom to set the pace for their own buying […]

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Why “Know, Like & Trust” Isn’t Enough

Rai Cornell — Tue, 17 Jun 2025 16:15:02 +0000

A lot of marketers talk about the importance of the “Know, Like, and Trust” factor, but they very rarely take the time to actually implement marketing mechanisms that address all three parts. According to the Edelman Trust Institute, 88% of buyers say trust is a deciding factor in purchase decisions. Yet, far too many companies […]

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The 4 Most Important Marketing Metrics for Making Smart Strategy Decisions

Rai Cornell — Tue, 03 Jun 2025 18:15:04 +0000

It always comes back to the numbers. No matter how much we want to prioritize the humans, perfect our messaging, and create ethical psychology-driven marketing strategies, we can’t ignore cold, hard data because, after all, it’s the marketing metrics that tell us whether our human-centric efforts are working. However, I’ve seen countless teams fight over […]

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How to Master the 4 Ms of Marketing Psychology

Rai Cornell — Tue, 04 Mar 2025 18:31:02 +0000

You’ve seen the headlines. You’ve heard the buzz. You’ve had the conversations about what AI could become and whether it’ll replace humans in this role or that one. You’ve likely even played around with making AI a part of your workflow in some form or another (whether or not it sticks is still TBD). Nowadays, […]

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Find Your Voice: 4 Ways to Become a Thought Leader in Any Field

Rai Cornell — Thu, 20 Feb 2025 18:15:00 +0000

What do you do when your first career path is steeped in regret? What do you do when you’re saddled with the burden of student loans that are fundamentally fruitless in the path you ultimately ended up on? What do you do when you want to move forward but feel uncomfortable (perhaps even embarrassed) when […]

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The Forgotten Fifth Stage of the Sales Funnel: Retention

Rai Cornell — Wed, 29 Dec 2021 00:42:33 +0000

If you Google “sales funnel,” you’ll find about a zillion variations of the same four basic steps: awareness, interest, decision, and action. What you won’t see is an important fifth step: retention. As a forward-thinking business, your content needs to touch on every single stage of the sales funnel — not just awareness. Several companies […]

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How to Craft a Killer Content Strategy for the New Year

Rai Cornell — Wed, 15 Dec 2021 02:49:44 +0000

Your sales are not actually about sales. Your product is not about making money. What you have to offer is actually a solution to some problem your audience has, and a killer full-funnel content strategy needs to take that into account. Taking a “problem-solution” approach to your content can help you come up with new […]

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Best SEO Expert Tips for Kicking Off Your Ranking Strategy

Rai Cornell — Sat, 20 Nov 2021 13:20:29 +0000

When crafting an SEO expert strategy, far too many people focus on the data around keywords and neglect the human side of things. But here’s the thing: It’s the humans who have the power to click the “Buy Now” button – not Google’s bots. For example, we used to write for a company that worked […]

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The Best Blogs Are Helpful, Not Promotional

Rai Cornell — Tue, 28 Sep 2021 14:17:50 +0000

It’s a common misconception: “We have a blog, so let’s talk about our services and try to get people to book a demo with us.” Here’s the reality: Using blogs to promote services tells your audience that you only care about their money and it drives them away. The best blogs don’t sell to customers; […]

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