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Claim More Market Share with Psychology-Driven Marketing

Master the Mind. Master the Market.
In The ELITE Method, psychology meets marketing to deliver a proven framework for attracting high-quality leads, building unshakable buyer bonds, and filling your pipeline without over-relying on ads.
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70% of the B2B buying process is completed before a buyer contacts sales.
– 6sense

Make Sure You’re Pre-Selling & Capturing Buyers Before the Competition

In today’s oversaturated market, where ad fatigue is real and B2B buyers are ghosting sales reps until they’re nearly ready to buy, most marketing strategies are failing hard.

Why? Because they rely on outdated, transactional, overly aggressive tactics that push buyers prematurely instead of building trust and engineering buyer behavior.

In The ELITE Method, Rai Hyde Cornell offers a radical, future-proof framework for B2B leaders who are done with pouring money into ads that don’t convert, content that gets ignored, and sales teams who are forced to fight tooth and nail for every close.

This isn’t another marketing hack book. This is a strategic blueprint grounded in psychology, behavioral science, and real-world results.

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Complete a short form to request a free Kindle copy of The ELITE Method ebook.

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Inside this book, you’ll discover how to:

  • Meet and capture the loyalty of your ideal buyers long before your competitors do
  • Stop hemorrhaging leads and opportunities due to shallow messaging and leaky funnels
  • Create buyer psychological profiles that identify what your prospects truly want, so your solution becomes the answer to the experience they desire
  • Emotionally pre-sell your leads by activating key neurotransmitters like dopamine, oxytocin, and serotonin so they feel an unshakable connection to your brand
  • Fuel your sales team with pre-sold leads who are already primed to say “yes!”
  • Master cognitive behavioral therapy (CBT) in marketing to guide how prospects think, feel, and act
  • Build a marketing engine that fills your pipeline and keeps it flowing without having to constantly feed the ad budget beast
  • Craft full-funnel marketing that builds trust and brand loyalty using positive psychology at every stage — from first impression to renewal

Hear From Our Clients

Cornell Content Marketing does amazing work. They took our content to the next level — actually, two levels up. Their team is incredibly organized, communicative, and strategic, making the entire process seamless and effective. Working with them was a game-changer, and I highly recommend them to any company looking to elevate their content marketing efforts.
– Tyler Accardi
Rai is one of those rare people that in 15 minutes of talking with her, you realize that her level of knowledge and skill are off-the-charts! To call her a trusted advisor would be an understatement. Her guidance has given me indispensable direction and confidence. I can't recommend her and her team enough.
– Dan Roberts
Rai and her team are the absolute best! I couldn’t have asked for a better experience. They understood my vision and transformed it into a brand that stands out in every way. Their attention to detail and commitment to excellence is unmatched.
– Jordan Teixeira
I extend my sincere gratitude to Rai and her team at Cornell Marketing for their exceptional services to my company. They transformed my concept into a prosperous brand that would have required years to accomplish. Collaborating with the Cornell team was an absolute pleasure. I highly recommend their services to any organization seeking comprehensive marketing.
– Brandon Barley
Rai and her team are very professional, helpful, insightful, and wanted the best for us the entire time we worked with them. Rai does an excellent job of taking your vision and turning it into reality. We would recommend Cornell Content Marketing to anyone we know!
– Bailee Turpen
I have invested A LOT in both of my businesses over the last year and you are by far the best investment I've made. The clarity & copy has completely solidified with I'm doing with Stella's Desk! I look forward to working together again!
– Anna MacDonald
Rai and her team were amazing to work with, very knowledgeable, helpful and listened to what we wanted and needed help with. Our website looks amazing and I believe it will really work a great benefit for us.
– Kim Jordan
It has been nothing but a pleasant and efficient experience working with Rai and her whole team at Cornell Content Marketing. I will certainly be working with them more in the future and will recommend them to anyone.
– Carter Fields
Working with Rai has been hugely valuable for my agency's growth this year. Having a talented and reliable copy and content team who can adapt to our clients' voices and produce quality email content on time, every time makes service delivery efficient and keeps our clients renewing their retainers.
– Tamika Auwai
Rai and her team are the best! From the beginning stages on Rai was detailed, understanding, flexible- and super helpful in building a system for me and my window cleaning business. Highly recommend!
– Luke McCartney
Cornell produces some of the finest copy and marketing strategy I've seen in the current market. I recommend using Cornell Content Marketing if you want your business to shine!
– Heather Simpson
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If you’re tired of marketing that burns budget, is constantly outdated due to daily tech changes, and leaves your sales team chasing cold leads, it’s time for a smarter, more sustainable strategy.

Whether you’re an executive, marketer, or revenue leader, this book will challenge what you think you know about marketing and arm you with the tools to reclaim lost market share, increase conversions, and build a brand your buyers choose without hesitation.

If your business is ready to trade manipulation for momentum and guesswork for guaranteed growth, The ELITE Method is your roadmap to results that last.

Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy

Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.

At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.

Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!

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Ready to Get Started?

Book a call with Rai Cornell, CEO & Marketing Psychology Strategist, or fill out the form to request more information via email.

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