Built for B2B companies with lean marketing teams and who are eager to connect TOFU efforts to revenue via attribution, The ELITE Buildout is a 13-week funnel build targeted precisely at your most valuable buyer.
From concept to creation to conversion, The ELITE Buildout is our 13-week full-service execution sprint.
We take your psychology-driven marketing strategy and turn it into a working content engine that boosts conversion, connects content to revenue, and aligns your entire go-to-market effort.
Over the course of one quarter (13 weeks), we’ll build you a full funnel – from demand gen to sales enablement to retention – for one target audience role.
The ELITE Buildout includes:
We take your marketing strategy and turn it into a working content engine that boosts conversion, connects content to revenue, and aligns your entire go-to-market effort.
– 6sense & Bain/Google Research
With The ELITE Buildout package, you get a full, buyer-targeted funnel that captures mind share long before the Interest and Decision stages so you’re top of mind as soon as buyers are ready.
Get measurable results without the overhead of building a full in-house content team!
Ideal for B2B companies with lean marketing teams, The ELITE Buildout delivers on full – from demand gen to sales enablement to retention – funnel based on your custom psychology-driven marketing strategy.
With our ELITE Buildout package, we build you a complete marketing experience that:
Well-staffed?
Your in-house marketing team will be able to build on the data collection, attribution, and feedback loops we’ve established and continue adding to your content marketing machine.
If you ever need us, we’re just a call away!
Need help maintaining on your ELITE Buildout momentum?
Upgrade to The ELITE Mastery Program to get ongoing support, including additional funnel builds, addition buyer profiles targeted, and a constant data + feedback loop enhancement of everything we’ve built so far!
B2B sales have evolved. Studies from Worldwide Business Research show that “B2B buyers are 57%-70% through their buying research before contacting sales.”
Since your buyers hold all the power, it’s up to your marketing team to win them over!
Our ELITE Method gets buyers 80-90% pre-sold before they ever reach your closers. Find out why our method works and if your company is suffering from these top 3 reasons most B2B marketing strategies fail. 👉
Your sales team knows the words, pains, and desired gains your ideal clients bandy about — and your marketing team needs that ammunition. Likewise, your marketing team has the creative abilities to produce tools to make your sales reps more effective.
Our unique process — what we call the ELITE Method — creates invaluable feedback loops between your sales and marketing teams.
As experts in psychology-driven full-funnel marketing, Cornell has designed our ELITE Buildout and ELITE Mastery Program packages to build a powerful online presence and compelling top- and mid-funnel marketing mechanisms.
However, what happens once your inbound leads are ready to buy? Are your sales representatives equipped to carry those pre-sold leads over the finish line with impressive sales assets, presentations, and case studies?
Through our services, your ideal clients will come to you 80-90% pre-sold. But that comforting “it’s like they read my mind” experience they had in the first half of the sales funnel must match the experience they have with your sales reps.
Make sure you give them what they want most — all the way through decision, action, and retention — with a full funnel buildout!
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
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Complete the form below to get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
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