Our psychology-driven demand generation strategies build a seamless bridge for your ideal buyers to find and fall in love with your brand, getting them 80-90% pre-sold before interacting with your sales team!
All of Cornell’s services are designed to diagnose, fix, and strengthen specific areas of the funnel.
Whether you need a full-funnel Psychology-Driven Marketing Strategy (you are here) or Brand Reputation Elevation, help capturing more of the market share you deserve with Demand Generation & Organic Traffic Acceleration, or help improving your conversions with Sales Enablement, our packages are outcome-specific to get you to your goals.
You know you need to market. You think you even know how you want to market. And yet… the idea of building a self-sustaining, demand generation machine that does not rely on ad spend is daunting and overwhelming.
Enter: The Psychology-Driven Demand Generation Strategy.
Using our ELITE Method to create a seamless, psychology-powered marketing plan, we’ll guide your ideal B2B buyers right to your digital doorstep.
Not only will you end with a research-rich document that gives you an absurd amount of insight and edge over your competition, but also you’ll have a complete guide for executing your custom plan so you and your team can take action right away — or you can recruit the Cornell Crew to help you do so with swift precision.
— or you can recruit the Cornell Crew to help you do so with swift precision.
At Cornell, we don’t believe in using manipulative tactics. Too many sales and marketing teams succumb to desperation and use high pressure, FOMO, scarcity, and other manipulations that leave savvy buyers feeling turned off and naive buyers feeling buyer’s remorse.
Instead, marketing should be a trust- and relationship-building dialogue wherein companies listen to their target audiences, provide helpful resources that educate and support prospects, and guide prospects to be better buyers.
Research shows that long-term memory is reinforced when you make people feel positive emotions like joy, understanding, compassion, and belonging. Our psychology-driven marketing strategies leverage cognitive-behavioral models to make prospects feel good — never bad — and to heal the relationship between businesses and their potential buyers.
Unlike most sales and marketing strategies that involve cold outreach, cold calling, and expensive advertising, demand generation is a marketing strategy that leverages the entire sales funnel to build awareness, curiosity, intrigue, and demand for a company’s products or services.
The result is a marketing strategy that:
Rather than using marketing tactics that prospects dislike and build resistance to, demand generation focuses on satisfying the logical, emotional, and neurological needs of your ideal buyer, making you a standout favorite in your market.
With Cornell’s unique ELITE Method, we not only get to know your ideal buyer on a deep psychological level, but also we examine exactly how your brand shows up in the competitive marketplace and create a roadmap for your buyers to show up on your digital doorstep in an easy, brain-pleasing pathway.
There are many different types of marketing strategies. The psychology-driven demand generation strategies we specialize in at Cornell are ideal for certain businesses.
Using our ELITE Method, our Marketing Strategy service includes a deep-dive examination of your brand, target audience learning and psychological profiling, and a complete plan for implementation, transformation, and enhancement of your psychology-driven marketing strategy.
When you live inside the bottle, you can’t read the label. Cornell will complete a third-party evaluation of your company’s quantitative and qualitative data, including internal interviews and workshops, research surveys, and a complete review of all existing marketing assets and digital platforms.
Now we can build an efficient and magnetic bridge between your company and your ideal buyers. Through careful market research, data collection, internal workshops, and psychological profiling, we will design your own unique 2–5-year psychology-driven marketing strategy.
Your Psychology-Driven Demand Generation Strategy includes:
Plus, a Complete Implementation, Transformation & Enhancement Plan!
While many companies prefer to continue working with Cornell to execute the Implementation, Transformation, and Enhancement Plan of their marketing machine long-term, your Psychology-Driven Demand Generation Strategy will be built with complete instructions so your team can execute on your strategy right away!
Your Psychology-Driven Demand Generation Strategy includes:
Plus, a Complete Implementation, Transformation & Enhancement Plan!
While many companies prefer to continue working with Cornell to execute the Implementation, Transformation, and Enhancement Plan of their marketing machine long-term, your Psychology-Driven Demand Generation Strategy will be built with complete instructions so your team can execute on your strategy right away!
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).
Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
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