Be the Internet’s Finest

At Cornell, we believe everyone should be able to build healthy, sustainable, and ethical marketing machines.

Browse our blog and download our free resources to start implementing your own psychology-driven demand generation marketing within your company!

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

– Benjamin Franklin

The Top 3 Reasons Why B2B Marketing Fails

B2B sales have evolved. Studies from Worldwide Business Research show that “B2B buyers are 57%-70% through their buying research before contacting sales.”

Since your buyers hold all the power, it’s up to your marketing team to win them over!

Our ELITE Method gets buyers 80-90% pre-sold before they ever reach your closers. Find out why our method works and if your company is suffering from these top 3 reasons most B2B marketing strategies fail. 👉

Free Resources

The Demand Gen Brainstorming Kit

“SEO in the Time of AI” Checklist

The ELITE Method Toolkit

Listen to Podcast Episodes

Why Manipulative Marketing Is Killing Your Brand

PODCAST

In this episode of Marketing Rebels: Breaking Business Barriers, Shauna Leigh chats with Rai Cornell about ditching manipulative marketing and exploring how to build genuine connections that fuel authentic growth. Learn the psychology behind buyer behavior, why respect matters, and how to market in a way that feels good — for you and your audience. Tune in for inspiring, actionable strategies to attract loyal customers and make a real impact.

How to Get 90% Pre-Sold Buyers Using Psychology-Driven Marketing

PODCAST

As B2B marketers, we must build genuine relationships with buyers. By understanding their pain points and empathizing with their needs, we can develop solutions that resonate with what motivates and inspires customers, leading to business transformation.

In this episode, Christian Klepp and Rai Cornell unpack how to create more meaningful and effective marketing initiatives and get buyers 90% pre-sold using psychology-driven marketing.

Explore the Blog

The 4 Most Important Marketing Metrics | Cornell Content Marketing

Rai Cornell June 3, 2025

It always comes back to the numbers. No matter how much we want to prioritize the humans, perfect our messaging, and create ethical psychology-driven marketing strategies, we can’t ignore cold, hard data because, after all, it’s the marketing metrics that tell us whether our human-centric

Rai Cornell March 4, 2025

You’ve seen the headlines. You’ve heard the buzz. You’ve had the conversations about what AI could become and whether it’ll replace humans in this role or that one. You’ve likely even played around with making AI a part of your workflow in some form or

See What The ELITE Method Can Do for You

Going up against large national brands like the AHA and American Red Cross, ProTrainings needed help boosting their brand visibility and trustworthiness.

Not only did we increase their organic blog traffic by 1,707% in one year, but also we learned exactly what type of content their prospects wanted and increased email open rates to 25.2–56.8% and click-through rates to as high as 13.1%!

Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!

After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.

Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.

Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.

As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.

When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).

Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.

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Bad Marketing Is a Crime

We are personally invested in the success of our clients. Our job is to make you look good while building authentic, trust-based relationships with buyers. Your marketing and branding are our business; your success is our goal.

Be the Internet’s Finest

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

The Top 3 Reasons Why B2B Marketing Fails