B2B sales have evolved. Studies from Worldwide Business Research show that “B2B buyers are 57%-70% through their buying research before contacting sales.”
Since your buyers hold all the power, it’s up to your marketing team to win them over!
Our ELITE Method gets buyers 80-90% pre-sold before they ever reach your closers. Find out why our method works and if your company is suffering from these top 3 reasons most B2B marketing strategies fail. 👉
Marketing That Reads Minds
PODCAST
The Psychology of a Savvy Buyer
PODCAST
For Chief Revenue Officers at high-growth B2B SaaS and tech companies, the job is like hiking up Mt. Everest on a conveyor belt that’s trying to take you back to base camp. Particularly for talented CROs and VPs of Sales who are really, really good
Humans are complex. Yet, the traditional sales funnel has oversimplified the buying process down to four meager steps: brand awareness, interest, decision, and action. In B2B buying, this simply won’t cut it. Enter: the Stages of Change. Today’s buyers are savvy and demand respect and
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).
Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.
Book a call with Rai Cornell, CEO & Marketing Psychology Strategist, or fill out the form to request more information via email.
Or request more information by filling out the form. We’ll get back to you within 2 business days.
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