Bad Marketing Is A Crime
We’re the internet’s finest copywriters, content creators, and organic marketers — protecting brand reputation, securing growth, and maximizing your potential.
When you need support, we’re just a call away.
Get Started with Psychology-Driven Marketing!
Book a call with Rai Cornell, CEO & Marketing Psychology Strategist, or fill out the form to request more information via email.
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Psychology-Driven
Marketing Strategy
This is what makes or breaks your marketing. Before you publish a single word, you need to understand the psychology of your buyer, the perception of your brand, and how to marry the two.
Strategy Execution Services
The ELITE Buildout
From concept to creation to conversion, The ELITE Buildout is our 13-week full-service execution sprint.
We take your marketing strategy and turn it into a working content engine that boosts conversion, connects content to revenue, and aligns your entire go-to-market effort in just one quarter.
The ELITE Mastery Program
The ELITE Mastery Program is our most advanced engagement: A long-term, psychology-first partnership for companies ready to scale beyond $20M–$100M by deepening the performance of everything they’ve built.
If you’re ready to build a full-funnel marketing engine based on constant empirical improvement and psychological insight, you’re ready for Mastery.
Specialized Projects
While our ELITE Method tiers are designed for holistic, psychology-driven marketing transformation, we also offer Specialized Projects.
For companies that need expert execution in key areas or help closing specific marketing gaps, we offer branding, content creation, copywriting, and more.
Complete Outsourced Marketing Department
Get an entire cohesive, battle-tested marketing team of 9+ for the price of 2 FTEs!
If your marketing team is operating on a skeleton crew and you need your funnels built fast, we’re here to give you that instant relief with expert precision.
Done-With-You Services
Psych-Marketing Consulting
In-House Training
for Teams
Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
FAQs
What's the easiest way to get started with Cornell?
We have three popular starting points depending on what your team needs help with the most right now. Do you need…
- A Specific Project? Get started with a single project, whether you need help with branding, web dev, podcast production, copy, content, or something else entirely. View information on our Specialized Projects here.
- Marketing Strategy & Direction? Many companies we work with know they need more psychological finesse layered into their marketing strategy, but they don’t know where to start. That’s where our ELITE Starter package comes in. Get a powerful leap-start in psychology-driven marketing that will set your team up for success.
- Marketing Leadership Support? While our done-for-you marketing services and specialized projects give you access to working with our experienced team of creatives, sometimes all you need is someone at the helm to add massive value, organization, and direction fast. If you’re looking for a little (or a lot – your choice) help getting your marketing back on track, check out our Consulting & In-House Training services where you’ll work directly with Rai Cornell, founder & Marketing Psychology Strategist.
How much do you charge?
Our ELITE Starter package starts at $4,850 and primes you with everything you need to get started with psychology-driven marketing in-house. If you choose to upgrade to the complete ELITE Strategy System, your $4,850 Starter payment applies to the $17,700 total. Our ELITE Buildout, ELITE Mastery, and Complete Outsourced Marketing Department services are 3-, 6-, and 12-month engagements that range from $9,500–$23,900 per month, depending on the package you choose. Learn more about our services and specific prices for each package by visiting our Services page.
Do you do à la carte projects? If so, how much do you charge?
Do you use AI to create content?
No. While we have a healthy respect for AI, automation, and specifically RAG and LLMs when used to analyze gaps in content and generate suggested ideas, respectively, we do not believe in using AI to generate our clients’ content. AI has come a long way in recent years and continues to be more and more impressive every day.
However, in our experience, content generated from AI is stale and soulless. Our goal is to create content that forms a deep, psychological bond with your buyer, and that’s what our highly-trained team of writers is best at doing.
Why should I hire an agency over hiring a full-time employee or team?
If you have the revenue and HR capacity to hire a full-time team of employees, we highly recommend it! The more time your creatives and marketers can spend getting to know your brand and what truly makes the company shine, the better.
Unfortunately, many businesses can’t afford a marketing team of the size it requires to get real and reliable results. An effective marketing team requires a:
- Marketing Leader
- Strategist
- Project Manager
- Content Creator
- Copywriter
- Copyeditor
- Graphic Designer
- Technical
- Technical Implementation Expert
According to Glassdoor figures, this can cost anywhere from $43,500–$80,000 per month just in salaries. That’s why we work closely with our clients to augment the team they do have, fill in gaps, and save them thousands of dollars in payroll and HR costs.
With Cornell, you can have all of those roles filled and get a tight-knit marketing team committed to your company’s success for $17,700 – $23,900 per month.
Do you run ads?
Only on LinkedIn and only as a part of increasing visibility, brand awareness, and interest as part of a demand generation strategy. While many agencies run conversion-oriented ads by themselves, this is expensive and results in extremely poor lead gen. When we run LinkedIn ads, we take a top-down approach, meaning we start with the top of the sales funnel and gradually narrow our TAM as we move down the funnel to ensure we’re not targeting leads for conversion before they’re ready.
Our goal is to help businesses build effective demand generation strategies so that ready-to-buy prospects flock to them. We want to help you wean your pipeline off its dependence on ads and, instead, focus on higher ROI strategies that generate stability long-term.
Do you do social media management?
What types of companies do you work with?
We mostly work with B2B businesses that have a product, service, or innovation that is changing their industry for the better. However, we also work with B2C companies when they have a product that genuinely solves a problem consumers have.
For example, we don’t work with clothing or alcohol brands, but we do work with brands like PrettyLitter, Reel Paper, and High Society, and would love to work with brands that we wholeheartedly believe in, like Lumie, Everyday Dose, Neurohacker, Garmin, and more.