Companies evolve fast! If your internal innovations, products, and services have evolved beyond your outdated brand, it’s time for a future-proofed brand refresh.
All of Cornell’s services are designed to diagnose, fix, and strengthen specific areas of the funnel.
Whether you need a full-funnel Psychology-Driven Marketing Strategy or Brand Reputation Elevation (you are here), help capturing more of the market share you deserve with Demand Generation & Organic Traffic Acceleration, or help improving your conversions with Sales Enablement, our packages are outcome-specific to get you to your goals.
One of the biggest complaints we hear from new clients is that they feel like their outward appearance — their branding on social media, websites, content, and even sales assets and decks — doesn’t match the caliber of the products and services they deliver to their clients.
The result is that their marketing and sales teams are hesitant — even embarrassed! — to share content and drive people to the company’s website.
What a nightmare! The exact people responsible for getting the word out about your company don’t want to get the word out!
That’s where our Brand Reputation Elevation comes in.
Following a thorough competitor analysis and market evaluation, we’ll elevate your branding to the stellar caliber you, your teams, and your company deserve so your entire organization is proud to share everything you’ve worked so hard to build.
Think about the brands you like — the ones that make you say to your friends and colleagues, “I like CompanyABC. I follow/subscribe to/buy from them.”
These companies earned your trust by offering you value and appearing as though the quality of what they offer matches the price they charge.
Earning your buyer’s trust starts with the first impression you make on them.
It starts with your brand.
And your brand has to be the highest quality they’ll experience in your market.
In today’s era of short attention spans and a wildly competitive digital marketplace, first impressions are everything.
That’s why we ensure your branding and online presence — like your website, social media profiles, and funnel-wide messaging — reflect your true value, quality, and superiority over your competitors.
Our Brand Reputation Elevation package includes:
Within 4-6 months — depending on the extent of your transformation — your brand will not only appear modern, cutting-edge, and distinctly eye-catching, but you will also have a thoughtful, psychology-driven user experience from first interaction to mid-funnel nurturing.
Within 4-6 months — depending on the extent of your transformation — your brand will not only appear modern, cutting-edge, and distinctly eye-catching, but you will also have a thoughtful, psychology-driven user experience from first interaction to mid-funnel nurturing.
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
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