At Cornell, we believe everyone should be able to improve their marketing and communication to form better connections with their ideal customers — regardless of business size or budget. Enjoy our free how-to guides and blog articles to maximize your marketing potential!
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It always comes back to the numbers. No matter how much we want to prioritize the humans, perfect our messaging, and create ethical psychology-driven marketing strategies, we can’t ignore cold, hard data because, after all, it’s the marketing metrics that tell us whether our human-centric
You’ve seen the headlines. You’ve heard the buzz. You’ve had the conversations about what AI could become and whether it’ll replace humans in this role or that one. You’ve likely even played around with making AI a part of your workflow in some form or
What do you do when your first career path is steeped in regret? What do you do when you’re saddled with the burden of student loans that are fundamentally fruitless in the path you ultimately ended up on? What do you do when you want
If you Google “sales funnel,” you’ll find about a zillion variations of the same four basic steps: awareness, interest, decision, and action. What you won’t see is an important fifth step: retention. As a forward-thinking business, your content needs to touch on every single stage
Your sales are not actually about sales. Your product is not about making money. What you have to offer is actually a solution to some problem your audience has, and a killer full-funnel content strategy needs to take that into account. Taking a “problem-solution” approach
When crafting an SEO expert strategy, far too many people focus on the data around keywords and neglect the human side of things. But here’s the thing: It’s the humans who have the power to click the “Buy Now” button – not Google’s bots. For
It’s a common misconception: “We have a blog, so let’s talk about our services and try to get people to book a demo with us.” Here’s the reality: Using blogs to promote services tells your audience that you only care about their money and it
Marketing — For most people, the term makes us bristle. Nobody likes being told what to buy, who to buy it from, or generally being “marketed to.” And yet, marketing is critical for attracting new customers, building a positive reputation, and cultivating customer loyalty. According
LinkedIn has over 756 million users and it generated over $8 billion in revenue in 2020. After 2021’s first quarter, LinkedIn has already almost surpassed its 2020 revenue indicating that the covid-19 quarantine spiked LinkedIn’s remote job and user traffic. It’s no secret that LinkedIn
Have you ever been in a situation where someone just assumes that you need what they have to sell — without ever really getting to know you, your business, or any of the things that really matter? It’s all too familiar. A sales representative eagerly
It always comes back to the numbers. No matter how much we want to prioritize the humans, perfect our messaging, and create ethical psychology-driven marketing strategies, we can’t ignore cold, hard data because, after all, it’s the marketing metrics that tell us whether our human-centric...
You’ve seen the headlines. You’ve heard the buzz. You’ve had the conversations about what AI could become and whether it’ll replace humans in this role or that one. You’ve likely even played around with making AI a part of your workflow in some form or...
What do you do when your first career path is steeped in regret? What do you do when you’re saddled with the burden of student loans that are fundamentally fruitless in the path you ultimately ended up on? What do you do when you want...
If you Google “sales funnel,” you’ll find about a zillion variations of the same four basic steps: awareness, interest, decision, and action. What you won’t see is an important fifth step: retention. As a forward-thinking business, your content needs to touch on every single stage...
Your sales are not actually about sales. Your product is not about making money. What you have to offer is actually a solution to some problem your audience has, and a killer full-funnel content strategy needs to take that into account. Taking a “problem-solution” approach...
When crafting an SEO expert strategy, far too many people focus on the data around keywords and neglect the human side of things. But here’s the thing: It’s the humans who have the power to click the “Buy Now” button – not Google’s bots. For...
It’s a common misconception: “We have a blog, so let’s talk about our services and try to get people to book a demo with us.” Here’s the reality: Using blogs to promote services tells your audience that you only care about their money and it...
Marketing — For most people, the term makes us bristle. Nobody likes being told what to buy, who to buy it from, or generally being “marketed to.” And yet, marketing is critical for attracting new customers, building a positive reputation, and cultivating customer loyalty. According...
LinkedIn has over 756 million users and it generated over $8 billion in revenue in 2020. After 2021’s first quarter, LinkedIn has already almost surpassed its 2020 revenue indicating that the covid-19 quarantine spiked LinkedIn’s remote job and user traffic. It’s no secret that LinkedIn...
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