Rise Above the Competition with Psychology-Driven B2B Marketing
As much as humans like to think that B2B purchases are logical, they’re highly influenced by emotions and relationships.
Our psychology-driven marketing strategies work beneath the surface, driving buyer behavior, building brand loyalty, and getting prospects 80-90% pre-sold before your sales reps have to lift a finger.
The ELITE Method
We believe every company should benefit from psychology-driven marketing that heals the relationships between businesses and buyers.
That’s why we share our exact process for getting leads 80-90% pre-sold with anyone who will listen.
Watch our video and start implementing Cornell’s ELITE Method with your team today! And if you need help, we’re here for that, too.
We’re Tired of the Status Quo
Since Cornell Content Marketing began in 2007, we’ve collaborated with and even hired other agencies from around the world — and we’ve almost always been disappointed.
Not only are we committed to making sure none of our clients ever suffer through the same mediocre marketing, but also we’re actively working to correct the inadequacies in the marketing industry.
Our B2B Psych-Marketing Services
Cornell Content Marketing helps B2B tech and SaaS companies scale up to $20M–$100M by leveraging psychology to engineer content that triggers buyers to engage while increasing conversion and optimizing marketing spend.
We know it can be hard to get started with targeted buyer psych profiles and full-funnel content marketing. That’s why we structure our services to meet you where you are and help you scale your content marketing operation quickly yet sustainably.
The ELITE Starter
Set the psychological foundation for smarter, more effective marketing in just 1 week!
Most companies are winging it — without a plan, without buyer personas, and without any idea of how they’re really perceived.
The ELITE Starter is your answer to that chaos. In just one week, we’ll deliver everything you need to finally stop guessing and start marketing with intention.
Based on our unique, psychology-driven ELITE Method and designed to set you up for success, The ELITE Starter package will provide you with:
- Complete External Brand Audit
- Visibility Audit
- Demo, Firmo, & Psychographic ICP Guide
- Target Audience Role Guide
- Up to 3 Buyer Psych Profiles
- Marketing Execution Plan with…
- Motivation: Intrinsic & Extrinsic Insights
- Method: Campaign Objectives
- Message: 5-Stage Brand Messaging Guide
- Precise Mechanisms for Connecting to Your Ideal Buyers!
Ready to hit the ground running with psychology-driven marketing?
The ELITE Strategy System
You know you need to market. You think you even know how you want to market. And yet… the idea of building a self-sustaining marketing machine that does not rely on ad spend is daunting and overwhelming.
Enter: The ELITE Strategy System.
Using our ELITE Method to create a seamless, psychology-powered marketing plan, we’ll guide your ideal B2B buyers right to your digital doorstep.
From demand gen to sales enablement to retention, we design a truly full-funnel marketing strategy amplified by:
- Psychological Profiling
- Cognitive Behavioral Therapy
- Neurotransmitter Activation
- Motivational Interviewing
- Positive Psychology
- Operant Conditioning
- The Stages of Change Model
Not only will you end with a research-rich document that gives you an absurd amount of insight and edge over your competition, but also you’ll have a complete guide for executing your custom plan so you and your team can take action right away — or you can recruit the Cornell Crew to help you do so with swift precision.
Next Available Start Date
September 2, 2025
Strategy Execution Services
The ELITE Buildout
From concept to creation to conversion, The ELITE Buildout is our 13-week full-service execution sprint.
The ELITE Buildout includes:
- Full Funnel Build
- Content Creation
- Copywriting
- Email Marketing
- Graphic Design
- Website Updates
- Landing Pages
- Data Tracking & Analysis
- Complete Project Management
- Setup of Cross-Departmental Feedback Loops
We take your marketing strategy and turn it into a working content engine that boosts conversion, connects content to revenue, and aligns your entire go-to-market effort.
The ELITE Mastery Program
The ELITE Mastery Program is our most advanced engagement: A long-term, psychology-first partnership for companies ready to scale beyond $20M–$100M by deepening the performance of everything they’ve built.
The ELITE Mastery Program includes:
- Demand Generation
- Sales Enablement
- Retention Marketing
- Ongoing Funnel Builds & Testing
- SEO & AI Search Improvements
- Content Creation
- Copywriting
- Email Marketing
- Graphic Design
- Website Updates
- Landing Pages
- Data Tracking, Analysis & Attribution
- Continuous Brand Reputation Management
- Buyer Evolution Tracking & Updated Psych Profiling
- Complete Project Management
- Setup of Cross-Departmental Feedback Loops
This program includes everything in Cornell’s psychology-driven ELITE Method so you can experience the J-curve of continuous improvement month over month!
Specialized Projects
Cornell’s specialized projects provide high-impact, high-quality marketing services for targeted marketing objectives.
While our ELITE Method tiers are designed for holistic, psychology-driven marketing transformation, we also offer custom projects for companies that need expert execution in key areas or help closing specific marketing gaps, such as:
- Branding
- Website Design & Development
- SEO Strategy
- Bulk Content Creation
- Content Enrichment & AI Search Improvements
- Nurture Emails
- Podcast Production
Each project is grounded in buyer psychology and built to deliver strategic results, whether you need to launch a podcast, refresh your brand, or finally get your SEO foundation in place.
Complete Outsourced Marketing Department
It’s the ultimate business economics question: “Should we hire in-house or outsource this work?”
Sorting through applications, vetting candidates, hiring, and onboarding takes time — and a lot of money.
Get an entire cohesive, battle-tested marketing team of 9+ for the price of 2 FTEs!
If your marketing team is operating on a skeleton crew and you need your funnels built fast, we’re here to give you that instant relief with expert precision. Get an entire marketing squad installed and ready to execute on your marketing strategy right away!
Consulting & In-House
Training for Teams
Want to bring the expertise of Cornell to your in-house team?
We’re on a mission to equip as many marketers as we can with the ELITE Method for psychology-driven marketing.
“Why would you give away your secrets?,” you ask. The answer is simple:
Marketing is what we’re great at. But what we truly, deeply care about is healing the relationships between businesses and buyers. We can only do that if we get our proven method and systems into as many companies as possible.
We offer consulting and training to build your team into an elite squad of marketing and psychology masters. Ready to get started?
Everything’s Included –
Yes, Really.
Weekly Reports
Know exactly what’s being worked on, what’s ready for review, and how your marketing is performing.
Project Management
Expert and efficient project management is included with any service so no stone goes unturned, no “i” undotted, and no “t” uncrossed.
You Own It All
We don’t believe in holding your website or your email marketing hostage. We work within your tools so you have full control — always.
Constant Optimization
Data tells all. We constantly update and fine-tune your content to achieve steady growth.
Stellar Quality Control
We deliver only the best. With absolute dedication to quality, we truly are the internet’s finest.
Full-Life Content
From content ideas to publishing, distributing, tracking, and promoting, your content is taken care of from start to finish.
See What The ELITE Method Can Do for You
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).
Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.
Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
Who We Work With
- Companies That Are Transforming Their Industry
- Companies That Have Something to Teach the World
- Companies That Have a New & Better Way of Doing Things
- Companies That Are Inventing Products That Change Lives
- Companies That Sell Higher Cost, Life-Changing Goods That Require Explanation of Value
- Companies That Struggle to Explain Why Their Way Is the Better Way
- Companies That Are Tired of Being the Best-Kept Secret in Their Industry
Who we don't work with
- Financial Services: Due to the strict regulations on financial services providers’ marketing, we highly recommend Crystal Marketing Solutions, which specializes in marketing for financial advisors.
- Legal Services: Due to the strict regulations surrounding marketing for legal services, we do not work with law firms and, unfortunately, we don’t have a trusted partner in this field.
- B2C Consumer Products: We work with B2B and mission-driven B2C brands that prioritize long-term value. We’re not the right fit for businesses focused on low-cost, impulse-driven products.
- For a tailored growth strategy in the consumer goods sector, we recommend Derin Oyekan, Strategic D2C Growth Consultant.
- If you are in the alcohol and alcohol-alternative industry, we recommend Spirits Consulting Group.
Ready to Get Started?
Contact Us
Or request more information by filling out the form. We’ll get back to you within 2 business days.
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